WHO WE HELP

WE HELP B2B SOFTWARE COMPANIES LAUNCH INTO THE UK MARKET.

You’re ready to grow internationally, but it’s too risky hiring a whole team, or relying on just one salesperson. Phase 2 delivers your UK launch with a two-year programme that has worked time and again.

CHALLENGES COMPANIES FACE

B2B sales with a high-ticket value isn’t effective from a distance.
Usually, people hire a local person, but that can take time and cost significant sums.
And the risk of a false start is high – if the initial hire isn’t right, that can set you back a year at least.

HOW WE HELP

BENEFITS

At the end of Phase 2’s UK Launch programme you will have clients, a strong pipeline and feel confident about hiring a team to take things forward.

By using Phase 2, compared to hiring a salesperson, you will have a solution that is:

SCALABLE

Building a business isn’t about just having a few industry connections. You need an ongoing programme of activities that will introduce your solution to a wide set of potential clients – and these activities can be scaled up as needed, and repeated over the course of the launch.

macbook

LOW, FIXED COST

Hiring just one person is expensive (and especially if it’s not the right one). Phase 2’s programme fee is far lower than a reasonably experienced sales person.

PROVEN

A track record of delivering growth, thanks to experienced people, with a clear process and set of activities.  The programme has been used by over 60 companies across the world, helping them start conversations with prospects and generate millions of dollars of revenue.

SUCCESS STORIES

A PROVEN TRACK RECORD OF DELIVERING GROWTH

When you hire an individual, no matter how good their resume and your hiring process, there is always the risk of making a mistake. Hiring and firing can be costly and time consuming, especially in a European country with tight employment laws. Phase 2’s programme brings together proven talent, with a clear process to provide data-driven outcomes. The programme has been used by over 60 companies across the world, helping them start conversations with prospects and generate millions of dollars of revenue.

FEATURES OF THE PROGRAMME

To achieve a successful launch, you need a variety of skills, local market knowledge and a set of activities that will deliver success.

The UK launch programme is a set of activities over a 2 year period to build an initial client base.

1

CREATE LOCAL MARKETING PLAN

3

WRITE AND TEST MESSAGING

5

GET ON THEIR RADAR

7

NURTURE CONNECTIONS WITH CONTENT

9

UNDERTAKE INITIAL QUALIFICATION OF OPPORTUNITIES

2

CONTACT EXISTING CONNECTIONS

4

OUTREACH TO BUILD NEW CONNECTIONS

6

RUN EVENTS

8

START CONVERSATIONS WITH PROSPECTS

10

PASS TO YOUR SALES / TECHNICAL TEAM TO DEMO / PROVIDE PROPOSAL / RUN POC / CLOSE SALES

1

CREATE LOCAL MARKETING PLAN

2

CONTACT EXISTING CONNECTIONS

3

WRITE AND TEST MESSAGING

4

OUTREACH TO BUILD NEW CONNECTIONS

5

GET ON THEIR RADAR

6

RUN EVENTS

7

NURTURE CONNECTIONS WITH CONTENT

8

START CONVERSATIONS WITH PROSPECTS

9

UNDERTAKE INITIAL QUALIFICATION OF OPPORTUNITIES

10

PASS TO YOUR SALES / TECHNICAL TEAM TO DEMO / PROVIDE PROPOSAL / RUN POC / CLOSE SALES

FIND OUT MORE

ABOUT US

FAQs

ABOUT

Headquartered in London, Phase 2 brings together market-leading sales technologies with a skilled team who brings years of experience from companies as diverse as enterprises like HSBC, American Express and Four Seasons Hotels, through to venture-backed Silicon Valley tech companies.

The business was founded by Elliot Zissman, who brings 20 years of success of taking technology firms from a low base to a strong number. For the last decade, his focus has been working directly with international companies, to launch into Europe, and with founders to commercialise their sales operations, coach their sales teams and take them to the next level.

OUR OFFICE