Who we help
WE HELP B2B SOFTWARE COMPANIES LAUNCH INTO THE UK MARKET.
You’re ready to grow internationally, but it’s too risky hiring a whole team, or relying on just one salesperson. Phase 2 delivers your UK launch with a two-year programme that has worked time and again.
Challenges companies face
- B2B sales with a high-ticket value isn’t effective from a distance.
- Usually, people hire a local person, but that can take time and cost significant sums.
- And the risk of a false start is high - if the initial hire isn’t right, that can set you back a year at least.
HOW WE HELP
Benefits
At the end of Phase 2’s UK Launch programme you will have clients, a strong pipeline and feel confident about hiring a team to take things forward.
By using Phase 2, compared to hiring a salesperson, you will have a solution that is:
Scalable
Building a business isn’t about just having a few industry connections. You need an ongoing programme of activities that will introduce your solution to a wide set of potential clients - and these activities can be scaled up as needed, and repeated over the course of the launch.
Low, fixed cost
Hiring just one person is expensive (and especially if it’s not the right one). Phase 2’s programme fee is far lower than a reasonably experienced sales person.
Proven
A track record of delivering growth, thanks to experienced people, with a clear process and set of activities. The programme has been used by over 60 companies across the world, helping them start conversations with prospects and generate millions of dollars of revenue.
Success stories
A proven track record of delivering growth
When you hire an individual, no matter how good their resume and your hiring process, there is always the risk of making a mistake. Hiring and firing can be costly and time consuming, especially in a European country with tight employment laws. Phase 2’s programme brings together proven talent, with a clear process to provide data-driven outcomes. The programme has been used by over 60 companies across the world, helping them start conversations with prospects and generate millions of dollars of revenue.
“We've worked with the team at Phase 2 for over 6 months and during this time, they've now started 1000 conversations on LinkedIn for our team. This has resulted in a stream of great opportunities and revenue has been has generated that is multiples of the cost we have paid. Phase 2 takes care of everything - drafting messages for our approval, working out who to target and contacting people over the LinkedIn network, so all we have to do is engage with people who want to speak. Great service!”
James Ford
"I’m totally happy with Phase 2 representing our company! They’ve given valuable feedback about our service offering and packaging. Phase 2 team is proactive, experienced, personable, and regularly provides progress reports. We’ve experienced real interest from their efforts very quickly – we’re seeing an increase in the number of qualified leads we're getting and having great conversations with people we’d never have met otherwise. Their enthusiasm in our company also helps motivate me and my team - we truly feel they believe in us. We know they are out there championing us convincingly!”
Keren Lerner
"Phase 2 allowed us to quickly scale, penetrate new markets and make an immediate impact. They’ve provided us with additional revenue streams that would have otherwise gone unrealized. Not having to take the risk of hiring expensive sales leaders before we had tested the market was incredibly useful - when the time came to scale up, we had the data to back up our decisions. I recommend their services.”
Steve Ruthfield
"It was an absolute no-brainer to work with Phase 2. If we'd have started to build a team directly – without their help, it would have been incredibly expensive. For a modest investment, we had access to a team with all the skills and experience we needed. Felicity did a fantastic job as our sales rep. We have real world data on what works and doesn't work, and on top of that, actual clients from a test campaign. Perfect!"
Jeffrey Fleischer
"We worked with Phase 2 to help target scale ups and assist in finding those all-important initial customers. They helped augment our sales resource which allowed us to flexibly experiment the demand for our product in an entirely new market. They did a great job of understanding our proposition and getting us in front of the right people."
Stefan van der Fluit
"It is brilliant to work with Phase 2. They worked as a consultative partner and have a huge experience in the business development and growth domain. Adding value by asking the right questions, working with Phase 2 has been a great experience. I would highly recommend to anyone who is looking for growth."
Robbie Bhatti
“I have been very impressed with Phase 2’s innovative approach to LinkedIn marketing. They helped me formulate a targeted strategy to engage clients, with precise messaging and an excellent idea for video content. It is still relatively early days since I began working with Phase 2, however, the initial signs are excellent. I’d certainly recommend their services to others!“
An anonymous client
“I can heartily recommend the services that Phase2 offer both personally and professionally. I came across Katie and Elliot whilst looking to build out my personal connections as part of my move job role. Because of the success of the campaigns they created and the excellent connections I obtained I suggested we use Phase2 in my new role to build new account connections and create cadences personalised to our specific Graph Analytics capabilities. It has been amazing with pipeline being created from initial connections receiving time sensitive and relevant information. A great organisation to work with and would definitely recommend as part of your Business Development outbound strategy.”
David Mead
“Before engaging Phase 2, I was finding it hard to connect with the right prospects in new parts of the world. I have found lots of new clients since I started working with Phase 2. They have been fantastic and increased my productivity level by over 200%. The follow up and service from Phase2 is excellent, and they are always on hand to offer suggestions and ideas. I have already recommended the service to people in my network and would 100% recommend again.”
James Bottomley
“I cannot recommend this smart and talented founder more. Elliot Zissman and I met and immediately clicked at an online marketing forum in London. When I heard about his method for helping international businesses gain a foothold in the UK in their ‘phase 2’ of growth, I had to get him on my podcast. Earlier this year Elliot approached me to support his own growth and evolve Phase2’s brand marketing activity, as it is so often a ‘busman’s holiday’ for agencies to do this critical work alone. Through this, I learned about his LinkedIn-managed lead generation service and then I couldn’t wait to become a client of his too. I highly recommend you engage with Elliot and his fabulous business Phase 2. It’s a decision your future self will thank you for.”
Jane Bayler
“My company and I were actively seeking a reputable sales and marketing agency to help source new prospects which is when we came across Phase 2. Katie and Elliot have been a tremendous help since we started working with them 18 months ago. Their dedication to our company's needs has been and continues to be very well met. My own LinkedIn network has expanded 10-fold and it has helped me connect with professional individuals who are passionate about the industry we operate in. With monthly check-ins and updates, we really stay on track with how things are progressing, so I really do want to recommend them if you are searching for that professional agency to help your organisation evolve.”
Michael Boon
“The Camelot Network has been working with Phase 2 for approximately 3 months now and we have seen great results. Our sales team has had a lot of success with gaining 1-to-1 calls, which have also resulted in us gaining 15 "leads" entered into our CRM platform. Thank you Phase 2 for the work you are doing with us, for we have seen a massive growth in our lead generation.”
Features of the programme
To achieve a successful launch, you need a variety of skills, local market knowledge and a set of activities that will deliver success.
The UK launch programme is a set of activities over a 2 year period to build an initial client base.
Create local marketing plan
Contact existing connections
Write and test messaging
Outreach to build new connections
Get on their radar
Run events
Nurture connections with content
Start conversations with prospects
Undertake initial qualification of opportunities
Pass to your sales / technical team to demo / provide proposal / run POC / close sales
CREATE LOCAL MARKETING PLAN
CONTACT EXISTING CONNECTIONS
WRITE AND TEST MESSAGING
OUTREACH TO BUILD NEW CONNECTIONS
GET ON THEIR RADAR
RUN EVENTS
NURTURE CONNECTIONS WITH CONTENT
START CONVERSATIONS WITH PROSPECTS
UNDERTAKE INITIAL QUALIFICATION OF OPPORTUNITIES
PASS TO YOUR SALES / TECHNICAL TEAM TO DEMO / PROVIDE PROPOSAL / RUN POC / CLOSE SALESPARTNERS
Commission Opportunity
FIND OUT MORE
FAQs
No, and anyone that says they can, is lying to you. Our team come to work every day guaranteeing that they’ll work hard, try their best and undertake the tasks that they are given. Results will come – but we can’t guarantee when or how many. But what we can say for certain is that we’ll do the work we layout in the programme – and if we don’t, there’s a money-back guarantee on that.
While we recommend the full two-year programme is followed, you have the right to stop every 6 months. We ask for a month’s notice of this.
Our solution is a fixed programme of activities for a fixed fee. Should we decide together after the programme to continue working together, then we can look at other commercial models.
Let’s have a call to discuss that. But here are some key questions – can you deliver your product anywhere in the world? If yes, then great. If not, then it will take more than a sales team to grow internationally. Also, what does an average customer pay you? If it’s too low – maybe <$5k a year, then you don’t need a sales team, people can buy over your website; But more than that, and you’ll need local humans to help build trust.
From our side, no. The price we quote at the start is what you pay. No extra charges for data, for technology, for reports or for qualified leads. Everything is included – no surprises. For clarity, however, there will likely be some 3rd costs: if we are running an event, you will need to pay for the venue and food/drink; there may be costs associated with additional advertising if you so choose, for a recruiter when you decide to eventually hire your own team or with flights when you decide to visit clients in the UK.
Yes. We need your input into the plan, the messaging and the targets. After all, you’ve delivered success at home, so we should replicate things as much as possible. And as we’re representing you, so it’s important you are comfortable with what we are saying. We encourage you to get involved as much as time permits…
We would normally contact as your company so would need a few email addresses. We’ll make sure the caller’s LinkedIn account shows them as working for you, so everything will nicely sync up.
For now, yes, but we will be expanding to other countries shortly.
This depends on many factors – the demand for your solution, the competition, the length of the sales cycle. Once we get started, we undertake research and produce some forecasts so that we have a common understanding of what “good” looks like.
Our solution is a fixed programme of activities for a fixed fee. Should we decide together after the programme to continue working together, then we can look at other commercial models.
We specialise in B2B SaaS technologies and have a wide range of industry expertise – cyber security, cloud, data, AI, fintech, martech and more. And we take time to learn about the specifics of your product at the outset. We’ll lean on you in the early days to ask questions about the benefits of your solution, and we’ll learn very quickly. Over time, we’ll get to know your products inside / outside. But we’re starting off by setting up demos and calls for you, and if there’s questions we can’t answer, we’ll hand them over.
Yes. Data protection and data privacy is a big thing and you can’t spam people. You need to contact folks in the right way, else there’ll be big fines.
Yes. We put a lot of effort into reporting as it’s critical for you to see how things are going. While we have formal monthly phone calls and quarterly strategy meetings, there will be ad-hoc conversations over WhatsApp or Slack (or the platform of your choice).
Yes. We will allocate a primary person to do the outreach; and there will be additional people on the team who will help with qualification calls, as well as marketing experts and strategy directors. Of course, if they’re off work, we’ll provide a backup.
We would always suggest you show some UK presence in the contact us page. A phone number (we’ll arrange it for you) and an email address, plus we can give you our office address – it will show you as more “local” in the UK, which is great for prospecting.
ABOUT
Headquartered in London, Phase 2 brings together market-leading sales technologies with a skilled team who brings years of experience from companies as diverse as enterprises like HSBC, American Express and Four Seasons Hotels, through to venture-backed Silicon Valley tech companies.
The business was founded by Elliot Zissman, who brings 20 years of success of taking technology firms from a low base to a strong number. For the last decade, his focus has been working directly with international companies, to launch into Europe, and with founders to commercialise their sales operations, coach their sales teams and take them to the next level.
