The Executive Visibility Partner for B2B Leaders
Our Mission
At Phase 2, we believe expertise deserves an audience. We exist to help B2B founders, executives, and advisors step out of the shadows and become recognised authorities—so their ideas, businesses, and careers can reach their full potential.
Meet the team
Elliot Zissman – Founder
Elliot is the founder of Phase 2 and the author of Invisible to Impactful, a leading guide to executive branding for today’s B2B world. With over 25 years’ experience helping ambitious companies grow, Elliot has worked with scale-ups, international expansion teams, and professional services leaders across Europe.
He’s seen firsthand how the right executive presence transforms businesses – creating opportunities, attracting talent, and driving long-term growth. Elliot’s approach combines proven strategy, hands-on execution, and the latest in AI-powered technology, always with a human touch.
Our team
Our team brings together strategists, content creators, outreach specialists, and digital marketing pros. We’re passionate about delivering measurable impact, not just activity. We blend the best of technology and experience, ensuring every client’s voice is authentic, credible, and heard by the right people.
Why Phase 2?
- B2B specialists: We know your world: complex sales, long cycles, relationship-driven growth.
- Process driven: From onboarding to reporting, our system is transparent, structured, and focused on results.
- People first: We don’t do cookie-cutter. Every engagement is tailored to your goals, voice, and audience.
- Credibility you can trust: Our methods are grounded in the frameworks of Invisible to Impactful and proven across industries.
Phase 2 is headquartered in London and has been trading since 2018.